福

"福" means "good fortunes" or "blessings" in mandarin chinese. this photoshoot was part of a lunar new year collab event hosted by several brands: @dawangnewyork @overice.nyc @doors.nyc @drinklunar @tzucc0201 @7plusstudio_ny.

 

the goal of the event was to show the beauty of chinese heritage and the traditions that lie behind lunar new year — one the most anticipated and celebrated holidays in asia. these photos highlight the year of the bunny beanie (since 2023 is the year of the bunny. ware fun and joyful, very typical of the ones that would be taken in china as part of new year celebratory traditions!


photographer: @photocheng
model: maiqi qin